About Cync
Cync was founded to solve a specific problem: fragmented loyalty systems that create friction, waste value, and limit usefulness for both consumers and businesses.
Cynthia Habib
An investment banker and strategist with 15+ years across financial services, Cynthia is the visionary architect behind Cync’s concept. She brings deep expertise in M&A, capital markets, and financial infrastructure—having pioneered Emirates NBD's custody business from concept to launch, navigating complex regulatory frameworks and risk management in one of the region's most regulated sectors. Cynthia combines institutional rigor with entrepreneurial agility, focusing on building loyalty infrastructure that transforms how consumers and merchants engage in the digital economy. She's driven by solving hard problems the right way—no shortcuts, just disciplined execution and systems built to last.
Mihail Rakov
A FinTech and Crypto veteran with 20+ years of experience, Mike is the driving force behind our technology stack. He combines a deep-rooted understanding of institutional finance with a startup-first mindset, focusing on building scalable, AI-enhanced systems that redefine the user experience. Mike is obsessed with high-velocity innovation and building technical teams.
The Cync team brings experience from fintech, payments, data platforms,
consumer products, and enterprise software.
Team members have worked on large-scale systems involving identity,
rewards, financial transactions, and cross-platform integrations.
The company operates with a lean structure, combining product, engineering,
and commercial expertise across multiple markets.